Performance Marketing · SaaS & Software
Performance Marketing that understands SaaS and software companies.
Working together to improve customer flow and enhance digital performance. Every campaign is engineered around measurable outcomes — cost per lead, cost per sale, return on spend.
Free senior-level audit · 90-day action plan in 5 working days · No cost, no obligation
Trusted by brands the world already knows
The Short Answer
Why do SaaS and software companies need specialist performance marketing?
We speak CAC, LTV and payback period fluently — growth marketing built for recurring-revenue economics. The Social Angels adapts its performance marketing playbook to the specific economics of SaaS and software companies: acquisition costs mapped to ltv, not vanity cpls; demand generation and capture working in tandem; nurture that moves signups to revenue automatically. Engagements start with a free social audit.
- 70cities served across the UK, USA & GCC
- 13services under one accountable senior team
- 5 daysfrom audit request to your 90-day action plan
- £0audit cost — the plan is yours to keep either way
We speak CAC, LTV and payback period fluently — growth marketing built for recurring-revenue economics. So when SaaS and software companies come to us for performance marketing, they're not paying for us to learn their industry on their budget.
Working together to improve customer flow and enhance digital performance. Every campaign is engineered around measurable outcomes — cost per lead, cost per sale, return on spend. For SaaS and software companies specifically, the goal is simple: acquisition costs mapped to ltv, not vanity cpls, measured and reported every month.
Sound familiar?
- CAC climbing while trial-to-paid conversion stalls
- Content that explains features but never converts
- Long sales cycles with no nurture between touchpoints
- Paid channels scaling pipeline that never closes
What changes with us
- Acquisition costs mapped to LTV, not vanity CPLs
- Demand generation and capture working in tandem
- Nurture that moves signups to revenue automatically
Deliverables
What's included
Full-funnel strategy across paid social and search
Conversion tracking and attribution setup
Creative testing frameworks that find winners fast
Landing page and funnel optimisation
Weekly optimisation and transparent reporting
Questions, answered honestly
What is performance marketing?
Marketing accountable to numbers: every campaign is built to hit a target cost per lead, cost per sale or return on ad spend — and reported against it honestly.
Which channels do you run?
Meta, TikTok, Google, YouTube and LinkedIn. Channel mix follows your economics: where your buyers are cheapest to reach and most likely to convert.
How fast can campaigns go live?
Tracking, audiences and first creative are typically live within two weeks, with the first meaningful optimisation cycle inside the first month.
How is SaaS marketing different from e-commerce?
The purchase is a relationship, not a transaction. We optimise for qualified pipeline and payback period — pairing demand capture (search, review sites) with demand creation (social, content) and nurture that holds the lead until sales-ready.
Do you report on pipeline, not just leads?
Yes — with CRM integration we track campaigns through to opportunities and closed revenue, so budget flows to what generates pipeline, not just form-fills.
More for SaaS & Software
- Sales Funnels for SaaS & Software
- Website Development for SaaS & Software
- Digital Marketing for SaaS & Software
- Scaling Partner for SaaS & Software
- Social Media Management for SaaS & Software
- Content Creation for SaaS & Software
- UGC Content Creation for SaaS & Software
- Influencer Marketing for SaaS & Software
What clients say
Held to our own numbers.
-
“The audit alone told us more about our channels than the agency we'd been paying for a year. The 90-day plan was specific, honest and ours to keep — so working with them afterwards was the easiest decision we made.”
Founder, jewellery brand — London
-
“Every month we get one number that matters and a plain-English explanation of what moved it. No vanity metrics, no jargon. Our social channels finally behave like a sales channel.”
Marketing Director, hospitality group — Dubai
-
“They run our content, influencers and paid media as one plan instead of three invoices. The difference showed up in revenue within the first quarter.”
E-commerce lead, consumer product brand — New York
Free social audit
Start with your free social audit
A senior strategist will review your channels and send a prioritised 90-day action plan within five working days. No cost, no obligation — the plan is yours either way.
- Reviewed by senior strategists, not juniors
- Delivered within five working days
- Trusted by Mercedes-Benz, Amazon, Heineken & IHG