PPC · Construction
How construction companies win with PPC.
Google and Microsoft Ads built around buyer intent: granular keyword strategy, relentless negative-keyword hygiene and landing pages that convert the click.
Free senior-level audit · 90-day action plan in 5 working days · No cost, no obligation
Trusted by brands the world already knows
The Short Answer
Why do construction companies need specialist PPC?
We turn completed projects into your hardest-working sales asset — proof that wins the next contract. The Social Angels adapts its PPC playbook to the specific economics of construction companies: a portfolio presence that pre-sells your capability; enquiries from developers and clients who found you; a pipeline that doesn't depend on who you know. Engagements start with a free social audit.
- 70cities served across the UK, USA & GCC
- 13services under one accountable senior team
- 5 daysfrom audit request to your 90-day action plan
- £0audit cost — the plan is yours to keep either way
Most agencies treat every client the same. But construction companies face problems generic marketing can't touch — like word-of-mouth pipeline that's impossible to predict. We turn completed projects into your hardest-working sales asset — proof that wins the next contract.
Google and Microsoft Ads built around buyer intent: granular keyword strategy, relentless negative-keyword hygiene and landing pages that convert the click. Applied to construction companies, that means a portfolio presence that pre-sells your capability — and a partner who already knows where your margin hides.
Sound familiar?
- Word-of-mouth pipeline that's impossible to predict
- Bidding wars against firms with stronger visibility
- Impressive projects that nobody ever sees
- A website that hasn't changed since it was built
What changes with us
- A portfolio presence that pre-sells your capability
- Enquiries from developers and clients who found you
- A pipeline that doesn't depend on who you know
Deliverables
What's included
Keyword and competitor research
Campaign builds: Search, Shopping, Performance Max
Negative keyword sculpting and query mining
Ad copy testing and extension strategy
Conversion tracking and ROI reporting
Questions, answered honestly
What budget do we need for PPC?
Enough to gather statistically meaningful data in your market — we'll tell you the honest number for your keywords and city after a free account review, and we'll tell you if PPC isn't the right first move.
How do you stop wasted spend?
Weekly search-query mining, aggressive negative keyword lists, geo and schedule refinement, and bid strategies tuned to conversion value rather than clicks.
Does digital marketing really work for construction?
Yes — decision-makers research before they shortlist. Project showcases, drone content and search visibility for your specialisms put you on shortlists you'd never have heard about otherwise.
What content works for construction firms?
Before-and-after project stories, time-lapse and drone footage, and team content that shows the professionalism behind the build. Proof is the entire sales argument.
What's the difference between PPC and paid social?
PPC captures existing demand — people actively searching for your service. Paid social creates demand. The strongest accounts run both, and we structure them to reinforce each other.
What clients say
Held to our own numbers.
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“The audit alone told us more about our channels than the agency we'd been paying for a year. The 90-day plan was specific, honest and ours to keep — so working with them afterwards was the easiest decision we made.”
Founder, jewellery brand — London
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“Every month we get one number that matters and a plain-English explanation of what moved it. No vanity metrics, no jargon. Our social channels finally behave like a sales channel.”
Marketing Director, hospitality group — Dubai
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“They run our content, influencers and paid media as one plan instead of three invoices. The difference showed up in revenue within the first quarter.”
E-commerce lead, consumer product brand — New York
Free social audit
Start with your free social audit
A senior strategist will review your channels and send a prioritised 90-day action plan within five working days. No cost, no obligation — the plan is yours either way.
- Reviewed by senior strategists, not juniors
- Delivered within five working days
- Trusted by Mercedes-Benz, Amazon, Heineken & IHG