PPC · Jewellery Brands

PPC, tuned for jewellery brands.

Google and Microsoft Ads built around buyer intent: granular keyword strategy, relentless negative-keyword hygiene and landing pages that convert the click.

Free senior-level audit · 90-day action plan in 5 working days · No cost, no obligation

Trusted by brands the world already knows

  • Mercedes-Benz logo
  • Amazon logo
  • Heineken logo
  • Nestlé logo
  • IHG Hotels & Resorts logo
  • Hennessy logo
  • 3M logo
  • Playboy logo
  • Emaar logo
  • Blank Street logo
  • Groot logo
  • Partner logo

The Short Answer

Why do jewellery brands need specialist PPC?

Jewellery is our strongest vertical — more of our inbound clients come from jewellery than any other industry, because the work performs. The Social Angels adapts its PPC playbook to the specific economics of jewellery brands: product content with the craft the pieces deserve; retargeting that nurtures considered, high-ticket purchases; seasonal campaigns planned months ahead of the peak. Engagements start with a free social audit.

  • 70cities served across the UK, USA & GCC
  • 13services under one accountable senior team
  • 5 daysfrom audit request to your 90-day action plan
  • £0audit cost — the plan is yours to keep either way

Jewellery is our strongest vertical — more of our inbound clients come from jewellery than any other industry, because the work performs. So when jewellery brands come to us for PPC, they're not paying for us to learn their industry on their budget.

Google and Microsoft Ads built around buyer intent: granular keyword strategy, relentless negative-keyword hygiene and landing pages that convert the click. For jewellery brands specifically, the goal is simple: product content with the craft the pieces deserve, measured and reported every month.

A cinema camera filming a premium product on set

Sound familiar?

  • Beautiful pieces photographed poorly and lost in the feed
  • High-ticket buyers who need trust before they'll spend
  • Seasonal peaks (Christmas, Valentine's, wedding season) arriving unprepared
  • Marketplaces and competitors undercutting on price

What changes with us

  • Product content with the craft the pieces deserve
  • Retargeting that nurtures considered, high-ticket purchases
  • Seasonal campaigns planned months ahead of the peak

Deliverables

What's included

  • Keyword and competitor research

  • Campaign builds: Search, Shopping, Performance Max

  • Negative keyword sculpting and query mining

  • Ad copy testing and extension strategy

  • Conversion tracking and ROI reporting

Get a free audit built around how jewellery brands actually buy.

Get the free audit

Questions, answered honestly

Do you understand the jewellery buying seasons?

Deeply. Q4 gifting, Valentine's, Mother's Day and year-round bridal each get their own campaign architecture, planned and produced months in advance so the peak is never a scramble.

What's the difference between PPC and paid social?

PPC captures existing demand — people actively searching for your service. Paid social creates demand. The strongest accounts run both, and we structure them to reinforce each other.

What budget do we need for PPC?

Enough to gather statistically meaningful data in your market — we'll tell you the honest number for your keywords and city after a free account review, and we'll tell you if PPC isn't the right first move.

How do you stop wasted spend?

Weekly search-query mining, aggressive negative keyword lists, geo and schedule refinement, and bid strategies tuned to conversion value rather than clicks.

How do you market high-ticket jewellery online?

With patience engineered into the funnel: cinematic product content earns attention, retargeting and email nurture build trust over weeks, and campaigns peak exactly when gifting intent peaks. High-ticket jewellery is a considered purchase — we market it that way.

What clients say

Held to our own numbers.

  • “The audit alone told us more about our channels than the agency we'd been paying for a year. The 90-day plan was specific, honest and ours to keep — so working with them afterwards was the easiest decision we made.”

    Founder, jewellery brand — London

  • “Every month we get one number that matters and a plain-English explanation of what moved it. No vanity metrics, no jargon. Our social channels finally behave like a sales channel.”

    Marketing Director, hospitality group — Dubai

  • “They run our content, influencers and paid media as one plan instead of three invoices. The difference showed up in revenue within the first quarter.”

    E-commerce lead, consumer product brand — New York

Free social audit

Start with your free social audit

A senior strategist will review your channels and send a prioritised 90-day action plan within five working days. No cost, no obligation — the plan is yours either way.

  • Reviewed by senior strategists, not juniors
  • Delivered within five working days
  • Trusted by Mercedes-Benz, Amazon, Heineken & IHG

We reply within one working day. No spam, ever.