PPC · Product Brands
How product and e-commerce brands win with PPC.
Google and Microsoft Ads built around buyer intent: granular keyword strategy, relentless negative-keyword hygiene and landing pages that convert the click.
Free senior-level audit · 90-day action plan in 5 working days · No cost, no obligation
Trusted by brands the world already knows
The Short Answer
Why do product and e-commerce brands need specialist PPC?
Product brands are our second-largest source of inbound clients — creative that sells product is the core of what we do. The Social Angels adapts its PPC playbook to the specific economics of product and e-commerce brands: a creative testing engine that finds new winners weekly; funnels that lift average order value and conversion rate; spend scaled with unit economics protected. Engagements start with a free social audit.
- 70cities served across the UK, USA & GCC
- 13services under one accountable senior team
- 5 daysfrom audit request to your 90-day action plan
- £0audit cost — the plan is yours to keep either way
Product brands are our second-largest source of inbound clients — creative that sells product is the core of what we do. So when product and e-commerce brands come to us for PPC, they're not paying for us to learn their industry on their budget.
Google and Microsoft Ads built around buyer intent: granular keyword strategy, relentless negative-keyword hygiene and landing pages that convert the click. For product and e-commerce brands specifically, the goal is simple: a creative testing engine that finds new winners weekly, measured and reported every month.
Sound familiar?
- Rising ad costs eating already-thin margins
- Creative fatigue burning through winning ads
- Traffic that browses but doesn't buy
- Scaling spend without tanking return on ad spend
What changes with us
- A creative testing engine that finds new winners weekly
- Funnels that lift average order value and conversion rate
- Spend scaled with unit economics protected
Deliverables
What's included
Keyword and competitor research
Campaign builds: Search, Shopping, Performance Max
Negative keyword sculpting and query mining
Ad copy testing and extension strategy
Conversion tracking and ROI reporting
Questions, answered honestly
Do you work with marketplaces as well as our own store?
Yes — but we prioritise the channels you own. Your store carries better margins and gives you the customer data that compounds over time.
What's the difference between PPC and paid social?
PPC captures existing demand — people actively searching for your service. Paid social creates demand. The strongest accounts run both, and we structure them to reinforce each other.
What budget do we need for PPC?
Enough to gather statistically meaningful data in your market — we'll tell you the honest number for your keywords and city after a free account review, and we'll tell you if PPC isn't the right first move.
How do you stop wasted spend?
Weekly search-query mining, aggressive negative keyword lists, geo and schedule refinement, and bid strategies tuned to conversion value rather than clicks.
How do you scale a product brand's ads profitably?
Creative volume and testing discipline: UGC, studio content and offer angles tested continuously, with budget flowing to winners and landing pages tuned so more of the traffic converts.
More for Product Brands
What clients say
Held to our own numbers.
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“The audit alone told us more about our channels than the agency we'd been paying for a year. The 90-day plan was specific, honest and ours to keep — so working with them afterwards was the easiest decision we made.”
Founder, jewellery brand — London
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“Every month we get one number that matters and a plain-English explanation of what moved it. No vanity metrics, no jargon. Our social channels finally behave like a sales channel.”
Marketing Director, hospitality group — Dubai
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“They run our content, influencers and paid media as one plan instead of three invoices. The difference showed up in revenue within the first quarter.”
E-commerce lead, consumer product brand — New York
Free social audit
Start with your free social audit
A senior strategist will review your channels and send a prioritised 90-day action plan within five working days. No cost, no obligation — the plan is yours either way.
- Reviewed by senior strategists, not juniors
- Delivered within five working days
- Trusted by Mercedes-Benz, Amazon, Heineken & IHG