PPC · Real Estate

PPC that understands real estate businesses.

Google and Microsoft Ads built around buyer intent: granular keyword strategy, relentless negative-keyword hygiene and landing pages that convert the click.

Free senior-level audit · 90-day action plan in 5 working days · No cost, no obligation

Trusted by brands the world already knows

  • Mercedes-Benz logo
  • Amazon logo
  • Heineken logo
  • Nestlé logo
  • IHG Hotels & Resorts logo
  • Hennessy logo
  • 3M logo
  • Playboy logo
  • Emaar logo
  • Blank Street logo
  • Groot logo
  • Partner logo

The Short Answer

Why do real estate businesses need specialist PPC?

From Emaar-scale developers to boutique agencies, we know how to sell property with content that sells the lifestyle first. The Social Angels adapts its PPC playbook to the specific economics of real estate businesses: direct buyer and vendor enquiries you own outright; launch campaigns that create genuine waiting lists; international audiences reached with precision. Engagements start with a free social audit.

  • 70cities served across the UK, USA & GCC
  • 13services under one accountable senior team
  • 5 daysfrom audit request to your 90-day action plan
  • £0audit cost — the plan is yours to keep either way

Most agencies treat every client the same. But real estate businesses face problems generic marketing can't touch — like listings portals owning the buyer relationship. From Emaar-scale developers to boutique agencies, we know how to sell property with content that sells the lifestyle first.

Google and Microsoft Ads built around buyer intent: granular keyword strategy, relentless negative-keyword hygiene and landing pages that convert the click. Applied to real estate businesses, that means direct buyer and vendor enquiries you own outright — and a partner who already knows where your margin hides.

A campaign review in a boardroom overlooking the city at dusk

Sound familiar?

  • Listings portals owning the buyer relationship
  • High-value instructions won by louder competitors
  • Developments launching to silence
  • International buyers you have no channel to reach

What changes with us

  • Direct buyer and vendor enquiries you own outright
  • Launch campaigns that create genuine waiting lists
  • International audiences reached with precision

Deliverables

What's included

  • Keyword and competitor research

  • Campaign builds: Search, Shopping, Performance Max

  • Negative keyword sculpting and query mining

  • Ad copy testing and extension strategy

  • Conversion tracking and ROI reporting

Get a free audit built around how real estate businesses actually buy.

Get the free audit

Questions, answered honestly

What budget do we need for PPC?

Enough to gather statistically meaningful data in your market — we'll tell you the honest number for your keywords and city after a free account review, and we'll tell you if PPC isn't the right first move.

How do you stop wasted spend?

Weekly search-query mining, aggressive negative keyword lists, geo and schedule refinement, and bid strategies tuned to conversion value rather than clicks.

How do you generate real estate leads online?

Cinematic property content earns the attention, targeted campaigns qualify budget and intent, and landing pages with instant-response follow-up convert interest into viewings while it's hot.

Can you market developments internationally?

Yes — cross-border campaigns targeting international buyers are a specialism, particularly between the UK and the GCC where we work on both sides.

What's the difference between PPC and paid social?

PPC captures existing demand — people actively searching for your service. Paid social creates demand. The strongest accounts run both, and we structure them to reinforce each other.

What clients say

Held to our own numbers.

  • “The audit alone told us more about our channels than the agency we'd been paying for a year. The 90-day plan was specific, honest and ours to keep — so working with them afterwards was the easiest decision we made.”

    Founder, jewellery brand — London

  • “Every month we get one number that matters and a plain-English explanation of what moved it. No vanity metrics, no jargon. Our social channels finally behave like a sales channel.”

    Marketing Director, hospitality group — Dubai

  • “They run our content, influencers and paid media as one plan instead of three invoices. The difference showed up in revenue within the first quarter.”

    E-commerce lead, consumer product brand — New York

Free social audit

Start with your free social audit

A senior strategist will review your channels and send a prioritised 90-day action plan within five working days. No cost, no obligation — the plan is yours either way.

  • Reviewed by senior strategists, not juniors
  • Delivered within five working days
  • Trusted by Mercedes-Benz, Amazon, Heineken & IHG

We reply within one working day. No spam, ever.