PPC · Retail
How retail brands win with PPC.
Google and Microsoft Ads built around buyer intent: granular keyword strategy, relentless negative-keyword hygiene and landing pages that convert the click.
Free senior-level audit · 90-day action plan in 5 working days · No cost, no obligation
Trusted by brands the world already knows
The Short Answer
Why do retail brands need specialist PPC?
We bridge the gap between the feed and the till — online attention converted into both e-commerce and footfall. The Social Angels adapts its PPC playbook to the specific economics of retail brands: campaigns that drive footfall and online sales together; product drops that sell through, not sit; seasonal calendars planned and produced in advance. Engagements start with a free social audit.
- 70cities served across the UK, USA & GCC
- 13services under one accountable senior team
- 5 daysfrom audit request to your 90-day action plan
- £0audit cost — the plan is yours to keep either way
Most agencies treat every client the same. But retail brands face problems generic marketing can't touch — like seasonal peaks under-exploited. We bridge the gap between the feed and the till — online attention converted into both e-commerce and footfall.
Google and Microsoft Ads built around buyer intent: granular keyword strategy, relentless negative-keyword hygiene and landing pages that convert the click. Applied to retail brands, that means campaigns that drive footfall and online sales together — and a partner who already knows where your margin hides.
Sound familiar?
- Foot traffic declining while online competitors grow
- Stock sitting because nobody knows it's there
- Seasonal peaks under-exploited
- Marketing split awkwardly between online and in-store
What changes with us
- Campaigns that drive footfall and online sales together
- Product drops that sell through, not sit
- Seasonal calendars planned and produced in advance
Deliverables
What's included
Keyword and competitor research
Campaign builds: Search, Shopping, Performance Max
Negative keyword sculpting and query mining
Ad copy testing and extension strategy
Conversion tracking and ROI reporting
Questions, answered honestly
Can digital marketing drive in-store visits?
Directly — geo-targeted campaigns, local inventory ads and store-event promotion put your shop in front of nearby buyers at the moment they're deciding where to go.
How do you handle seasonal retail peaks?
With a campaign calendar built quarters ahead: creative produced early, audiences warmed in advance and budgets loaded to when your buyers are actually ready to spend.
What's the difference between PPC and paid social?
PPC captures existing demand — people actively searching for your service. Paid social creates demand. The strongest accounts run both, and we structure them to reinforce each other.
What budget do we need for PPC?
Enough to gather statistically meaningful data in your market — we'll tell you the honest number for your keywords and city after a free account review, and we'll tell you if PPC isn't the right first move.
How do you stop wasted spend?
Weekly search-query mining, aggressive negative keyword lists, geo and schedule refinement, and bid strategies tuned to conversion value rather than clicks.
What clients say
Held to our own numbers.
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“The audit alone told us more about our channels than the agency we'd been paying for a year. The 90-day plan was specific, honest and ours to keep — so working with them afterwards was the easiest decision we made.”
Founder, jewellery brand — London
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“Every month we get one number that matters and a plain-English explanation of what moved it. No vanity metrics, no jargon. Our social channels finally behave like a sales channel.”
Marketing Director, hospitality group — Dubai
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“They run our content, influencers and paid media as one plan instead of three invoices. The difference showed up in revenue within the first quarter.”
E-commerce lead, consumer product brand — New York
Free social audit
Start with your free social audit
A senior strategist will review your channels and send a prioritised 90-day action plan within five working days. No cost, no obligation — the plan is yours either way.
- Reviewed by senior strategists, not juniors
- Delivered within five working days
- Trusted by Mercedes-Benz, Amazon, Heineken & IHG