PPC · Service Businesses
How service businesses win with PPC.
Google and Microsoft Ads built around buyer intent: granular keyword strategy, relentless negative-keyword hygiene and landing pages that convert the click.
Free senior-level audit · 90-day action plan in 5 working days · No cost, no obligation
Trusted by brands the world already knows
The Short Answer
Why do service businesses need specialist PPC?
For service businesses, every enquiry is revenue — we build the engines that keep them coming. The Social Angels adapts its PPC playbook to the specific economics of service businesses: a predictable flow of qualified local enquiries; follow-up systems that stop quotes going cold; the go-to name in your area for what you do. Engagements start with a free social audit.
- 70cities served across the UK, USA & GCC
- 13services under one accountable senior team
- 5 daysfrom audit request to your 90-day action plan
- £0audit cost — the plan is yours to keep either way
For service businesses, every enquiry is revenue — we build the engines that keep them coming. So when service businesses come to us for PPC, they're not paying for us to learn their industry on their budget.
Google and Microsoft Ads built around buyer intent: granular keyword strategy, relentless negative-keyword hygiene and landing pages that convert the click. For service businesses specifically, the goal is simple: a predictable flow of qualified local enquiries, measured and reported every month.
Sound familiar?
- Referrals drying up with nothing to replace them
- Quotes going out and vanishing into silence
- Competitors with worse service winning on visibility
- No system converting website visits into enquiries
What changes with us
- A predictable flow of qualified local enquiries
- Follow-up systems that stop quotes going cold
- The go-to name in your area for what you do
Deliverables
What's included
Keyword and competitor research
Campaign builds: Search, Shopping, Performance Max
Negative keyword sculpting and query mining
Ad copy testing and extension strategy
Conversion tracking and ROI reporting
Questions, answered honestly
What budget do we need for PPC?
Enough to gather statistically meaningful data in your market — we'll tell you the honest number for your keywords and city after a free account review, and we'll tell you if PPC isn't the right first move.
How do you stop wasted spend?
Weekly search-query mining, aggressive negative keyword lists, geo and schedule refinement, and bid strategies tuned to conversion value rather than clicks.
What's the fastest way for a service business to get more enquiries?
Capture existing demand first — search campaigns on buying-intent keywords with a fast, trust-heavy landing page. Then layer social proof and local content to widen the net.
Do you work with our kind of service business?
Almost certainly — the enquiry engine we build adapts across professional, home, health and financial services. The free audit will tell you exactly what it looks like for yours.
What's the difference between PPC and paid social?
PPC captures existing demand — people actively searching for your service. Paid social creates demand. The strongest accounts run both, and we structure them to reinforce each other.
More for Service Businesses
- Sales Funnels for Service Businesses
- Website Development for Service Businesses
- Digital Marketing for Service Businesses
- Scaling Partner for Service Businesses
- Social Media Management for Service Businesses
- Content Creation for Service Businesses
- UGC Content Creation for Service Businesses
- Influencer Marketing for Service Businesses
What clients say
Held to our own numbers.
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“The audit alone told us more about our channels than the agency we'd been paying for a year. The 90-day plan was specific, honest and ours to keep — so working with them afterwards was the easiest decision we made.”
Founder, jewellery brand — London
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“Every month we get one number that matters and a plain-English explanation of what moved it. No vanity metrics, no jargon. Our social channels finally behave like a sales channel.”
Marketing Director, hospitality group — Dubai
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“They run our content, influencers and paid media as one plan instead of three invoices. The difference showed up in revenue within the first quarter.”
E-commerce lead, consumer product brand — New York
Free social audit
Start with your free social audit
A senior strategist will review your channels and send a prioritised 90-day action plan within five working days. No cost, no obligation — the plan is yours either way.
- Reviewed by senior strategists, not juniors
- Delivered within five working days
- Trusted by Mercedes-Benz, Amazon, Heineken & IHG