PPC · SaaS & Software
PPC that understands SaaS and software companies.
Google and Microsoft Ads built around buyer intent: granular keyword strategy, relentless negative-keyword hygiene and landing pages that convert the click.
Free senior-level audit · 90-day action plan in 5 working days · No cost, no obligation
Trusted by brands the world already knows
The Short Answer
Why do SaaS and software companies need specialist PPC?
We speak CAC, LTV and payback period fluently — growth marketing built for recurring-revenue economics. The Social Angels adapts its PPC playbook to the specific economics of SaaS and software companies: acquisition costs mapped to ltv, not vanity cpls; demand generation and capture working in tandem; nurture that moves signups to revenue automatically. Engagements start with a free social audit.
- 70cities served across the UK, USA & GCC
- 13services under one accountable senior team
- 5 daysfrom audit request to your 90-day action plan
- £0audit cost — the plan is yours to keep either way
We speak CAC, LTV and payback period fluently — growth marketing built for recurring-revenue economics. So when SaaS and software companies come to us for PPC, they're not paying for us to learn their industry on their budget.
Google and Microsoft Ads built around buyer intent: granular keyword strategy, relentless negative-keyword hygiene and landing pages that convert the click. For SaaS and software companies specifically, the goal is simple: acquisition costs mapped to ltv, not vanity cpls, measured and reported every month.
Sound familiar?
- CAC climbing while trial-to-paid conversion stalls
- Content that explains features but never converts
- Long sales cycles with no nurture between touchpoints
- Paid channels scaling pipeline that never closes
What changes with us
- Acquisition costs mapped to LTV, not vanity CPLs
- Demand generation and capture working in tandem
- Nurture that moves signups to revenue automatically
Deliverables
What's included
Keyword and competitor research
Campaign builds: Search, Shopping, Performance Max
Negative keyword sculpting and query mining
Ad copy testing and extension strategy
Conversion tracking and ROI reporting
Questions, answered honestly
How is SaaS marketing different from e-commerce?
The purchase is a relationship, not a transaction. We optimise for qualified pipeline and payback period — pairing demand capture (search, review sites) with demand creation (social, content) and nurture that holds the lead until sales-ready.
Do you report on pipeline, not just leads?
Yes — with CRM integration we track campaigns through to opportunities and closed revenue, so budget flows to what generates pipeline, not just form-fills.
What's the difference between PPC and paid social?
PPC captures existing demand — people actively searching for your service. Paid social creates demand. The strongest accounts run both, and we structure them to reinforce each other.
What budget do we need for PPC?
Enough to gather statistically meaningful data in your market — we'll tell you the honest number for your keywords and city after a free account review, and we'll tell you if PPC isn't the right first move.
How do you stop wasted spend?
Weekly search-query mining, aggressive negative keyword lists, geo and schedule refinement, and bid strategies tuned to conversion value rather than clicks.
More for SaaS & Software
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- Social Media Management for SaaS & Software
- Content Creation for SaaS & Software
- UGC Content Creation for SaaS & Software
- Influencer Marketing for SaaS & Software
- Performance Marketing for SaaS & Software
What clients say
Held to our own numbers.
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“The audit alone told us more about our channels than the agency we'd been paying for a year. The 90-day plan was specific, honest and ours to keep — so working with them afterwards was the easiest decision we made.”
Founder, jewellery brand — London
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“Every month we get one number that matters and a plain-English explanation of what moved it. No vanity metrics, no jargon. Our social channels finally behave like a sales channel.”
Marketing Director, hospitality group — Dubai
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“They run our content, influencers and paid media as one plan instead of three invoices. The difference showed up in revenue within the first quarter.”
E-commerce lead, consumer product brand — New York
Free social audit
Start with your free social audit
A senior strategist will review your channels and send a prioritised 90-day action plan within five working days. No cost, no obligation — the plan is yours either way.
- Reviewed by senior strategists, not juniors
- Delivered within five working days
- Trusted by Mercedes-Benz, Amazon, Heineken & IHG