Ads & Ads Management · SaaS & Software
Ads & Ads Management that understands SaaS and software companies.
Your personal angel runs the entire ad account: strategy, creative, targeting, testing and reporting — with full analytics and detailed results you can read in one glance.
Free senior-level audit · 90-day action plan in 5 working days · No cost, no obligation
Trusted by brands the world already knows
The Short Answer
Why do SaaS and software companies need specialist paid advertising?
We speak CAC, LTV and payback period fluently — growth marketing built for recurring-revenue economics. The Social Angels adapts its paid advertising playbook to the specific economics of SaaS and software companies: acquisition costs mapped to ltv, not vanity cpls; demand generation and capture working in tandem; nurture that moves signups to revenue automatically. Engagements start with a free social audit.
- 70cities served across the UK, USA & GCC
- 13services under one accountable senior team
- 5 daysfrom audit request to your 90-day action plan
- £0audit cost — the plan is yours to keep either way
Most agencies treat every client the same. But SaaS and software companies face problems generic marketing can't touch — like cac climbing while trial-to-paid conversion stalls. We speak CAC, LTV and payback period fluently — growth marketing built for recurring-revenue economics.
Your personal angel runs the entire ad account: strategy, creative, targeting, testing and reporting — with full analytics and detailed results you can read in one glance. Applied to SaaS and software companies, that means acquisition costs mapped to ltv, not vanity cpls — and a partner who already knows where your margin hides.
Sound familiar?
- CAC climbing while trial-to-paid conversion stalls
- Content that explains features but never converts
- Long sales cycles with no nurture between touchpoints
- Paid channels scaling pipeline that never closes
What changes with us
- Acquisition costs mapped to LTV, not vanity CPLs
- Demand generation and capture working in tandem
- Nurture that moves signups to revenue automatically
Deliverables
What's included
Account audits, restructures and campaign builds
Audience research and targeting strategy
Ad creative production and iteration
Continuous A/B testing and budget reallocation
Detailed monthly analytics with plain-English insight
Questions, answered honestly
Do you produce the ad creative too?
Yes. Creative is the biggest performance lever in paid social, so our in-house team produces and iterates ads continuously based on what the data says.
What reporting will we get?
A live dashboard plus a monthly deep-dive: spend, results, cost per result and the exact optimisations made — in plain English, not jargon.
How is SaaS marketing different from e-commerce?
The purchase is a relationship, not a transaction. We optimise for qualified pipeline and payback period — pairing demand capture (search, review sites) with demand creation (social, content) and nurture that holds the lead until sales-ready.
Do you report on pipeline, not just leads?
Yes — with CRM integration we track campaigns through to opportunities and closed revenue, so budget flows to what generates pipeline, not just form-fills.
Which ad platforms do you manage?
Meta (Facebook and Instagram), TikTok, Google Ads, YouTube and LinkedIn — managed as one coordinated system rather than isolated channels.
More for SaaS & Software
What clients say
Held to our own numbers.
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“The audit alone told us more about our channels than the agency we'd been paying for a year. The 90-day plan was specific, honest and ours to keep — so working with them afterwards was the easiest decision we made.”
Founder, jewellery brand — London
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“Every month we get one number that matters and a plain-English explanation of what moved it. No vanity metrics, no jargon. Our social channels finally behave like a sales channel.”
Marketing Director, hospitality group — Dubai
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“They run our content, influencers and paid media as one plan instead of three invoices. The difference showed up in revenue within the first quarter.”
E-commerce lead, consumer product brand — New York
Free social audit
Start with your free social audit
A senior strategist will review your channels and send a prioritised 90-day action plan within five working days. No cost, no obligation — the plan is yours either way.
- Reviewed by senior strategists, not juniors
- Delivered within five working days
- Trusted by Mercedes-Benz, Amazon, Heineken & IHG