Performance Marketing · Hotels
Performance Marketing that understands hotels.
Working together to improve customer flow and enhance digital performance. Every campaign is engineered around measurable outcomes — cost per lead, cost per sale, return on spend.
Free senior-level audit · 90-day action plan in 5 working days · No cost, no obligation
Trusted by brands the world already knows
The Short Answer
Why do hotels need specialist performance marketing?
Our work with IHG Hotels & Resorts means we understand flagged standards, brand governance and the economics of direct bookings. The Social Angels adapts its performance marketing playbook to the specific economics of hotels: direct bookings grown and ota dependence reduced; shoulder-season campaigns that fill the gaps; content that sells the stay before the guest arrives. Engagements start with a free social audit.
- 70cities served across the UK, USA & GCC
- 13services under one accountable senior team
- 5 daysfrom audit request to your 90-day action plan
- £0audit cost — the plan is yours to keep either way
Most agencies treat every client the same. But hotels face problems generic marketing can't touch — like a digital presence that undersells the property. Our work with IHG Hotels & Resorts means we understand flagged standards, brand governance and the economics of direct bookings.
Working together to improve customer flow and enhance digital performance. Every campaign is engineered around measurable outcomes — cost per lead, cost per sale, return on spend. Applied to hotels, that means direct bookings grown and ota dependence reduced — and a partner who already knows where your margin hides.
Sound familiar?
- OTA commissions swallowing 15-25% of every booking
- Empty rooms in shoulder seasons
- A digital presence that undersells the property
- Competing with aggregators on your own brand name
What changes with us
- Direct bookings grown and OTA dependence reduced
- Shoulder-season campaigns that fill the gaps
- Content that sells the stay before the guest arrives
Deliverables
What's included
Full-funnel strategy across paid social and search
Conversion tracking and attribution setup
Creative testing frameworks that find winners fast
Landing page and funnel optimisation
Weekly optimisation and transparent reporting
Questions, answered honestly
How fast can campaigns go live?
Tracking, audiences and first creative are typically live within two weeks, with the first meaningful optimisation cycle inside the first month.
How do you increase direct hotel bookings?
Defend your brand searches, retarget lookers with the property's best content, and give guests a reason to book direct — rate parity advantages, perks and a booking experience that feels as good as the lobby.
Do you work with independent hotels or groups?
Both. We've worked within global-flag brand standards (IHG) and with independents where we own the whole digital presence end to end.
What is performance marketing?
Marketing accountable to numbers: every campaign is built to hit a target cost per lead, cost per sale or return on ad spend — and reported against it honestly.
Which channels do you run?
Meta, TikTok, Google, YouTube and LinkedIn. Channel mix follows your economics: where your buyers are cheapest to reach and most likely to convert.
What clients say
Held to our own numbers.
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“The audit alone told us more about our channels than the agency we'd been paying for a year. The 90-day plan was specific, honest and ours to keep — so working with them afterwards was the easiest decision we made.”
Founder, jewellery brand — London
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“Every month we get one number that matters and a plain-English explanation of what moved it. No vanity metrics, no jargon. Our social channels finally behave like a sales channel.”
Marketing Director, hospitality group — Dubai
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“They run our content, influencers and paid media as one plan instead of three invoices. The difference showed up in revenue within the first quarter.”
E-commerce lead, consumer product brand — New York
Free social audit
Start with your free social audit
A senior strategist will review your channels and send a prioritised 90-day action plan within five working days. No cost, no obligation — the plan is yours either way.
- Reviewed by senior strategists, not juniors
- Delivered within five working days
- Trusted by Mercedes-Benz, Amazon, Heineken & IHG