Social Media Management · Hotels
How hotels win with social media management.
Your channels become a revenue engine, not a chore. We run strategy, content calendars, publishing, community and reporting under one tested blueprint — combined with data analytics and conversation tracking.
Free senior-level audit · 90-day action plan in 5 working days · No cost, no obligation
Trusted by brands the world already knows
The Short Answer
Why do hotels need specialist social media management?
Our work with IHG Hotels & Resorts means we understand flagged standards, brand governance and the economics of direct bookings. The Social Angels adapts its social media management playbook to the specific economics of hotels: direct bookings grown and ota dependence reduced; shoulder-season campaigns that fill the gaps; content that sells the stay before the guest arrives. Engagements start with a free social audit.
- 70cities served across the UK, USA & GCC
- 13services under one accountable senior team
- 5 daysfrom audit request to your 90-day action plan
- £0audit cost — the plan is yours to keep either way
Our work with IHG Hotels & Resorts means we understand flagged standards, brand governance and the economics of direct bookings. So when hotels come to us for social media management, they're not paying for us to learn their industry on their budget.
Your channels become a revenue engine, not a chore. We run strategy, content calendars, publishing, community and reporting under one tested blueprint — combined with data analytics and conversation tracking. For hotels specifically, the goal is simple: direct bookings grown and ota dependence reduced, measured and reported every month.
Sound familiar?
- OTA commissions swallowing 15-25% of every booking
- Empty rooms in shoulder seasons
- A digital presence that undersells the property
- Competing with aggregators on your own brand name
What changes with us
- Direct bookings grown and OTA dependence reduced
- Shoulder-season campaigns that fill the gaps
- Content that sells the stay before the guest arrives
Deliverables
What's included
Channel strategy and tested content blueprint
Monthly content calendars, publishing and scheduling
Community management and conversation tracking
Monthly analytics reporting with actions, not just charts
Platform-native creative direction for every channel
Questions, answered honestly
Which platforms do you manage?
Instagram, TikTok, Facebook, LinkedIn, X and YouTube. We recommend the mix based on where your buyers actually are, not where it's easiest to post.
How do you increase direct hotel bookings?
Defend your brand searches, retarget lookers with the property's best content, and give guests a reason to book direct — rate parity advantages, perks and a booking experience that feels as good as the lobby.
Do you work with independent hotels or groups?
Both. We've worked within global-flag brand standards (IHG) and with independents where we own the whole digital presence end to end.
How quickly will we see results?
Expect visible improvements in consistency and engagement within the first month, with compounding growth in reach and enquiries from month two or three as the data sharpens the strategy.
What does social media management include?
Everything needed to run your channels commercially: strategy, content calendars, creation, publishing, community management and monthly reporting. You get a dedicated team — your personal angel — who treats your brand like their own.
Social Media Management by city
What clients say
Held to our own numbers.
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“The audit alone told us more about our channels than the agency we'd been paying for a year. The 90-day plan was specific, honest and ours to keep — so working with them afterwards was the easiest decision we made.”
Founder, jewellery brand — London
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“Every month we get one number that matters and a plain-English explanation of what moved it. No vanity metrics, no jargon. Our social channels finally behave like a sales channel.”
Marketing Director, hospitality group — Dubai
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“They run our content, influencers and paid media as one plan instead of three invoices. The difference showed up in revenue within the first quarter.”
E-commerce lead, consumer product brand — New York
Free social audit
Start with your free social audit
A senior strategist will review your channels and send a prioritised 90-day action plan within five working days. No cost, no obligation — the plan is yours either way.
- Reviewed by senior strategists, not juniors
- Delivered within five working days
- Trusted by Mercedes-Benz, Amazon, Heineken & IHG