PPC · Hotels
How hotels win with PPC.
Google and Microsoft Ads built around buyer intent: granular keyword strategy, relentless negative-keyword hygiene and landing pages that convert the click.
Free senior-level audit · 90-day action plan in 5 working days · No cost, no obligation
Trusted by brands the world already knows
The Short Answer
Why do hotels need specialist PPC?
Our work with IHG Hotels & Resorts means we understand flagged standards, brand governance and the economics of direct bookings. The Social Angels adapts its PPC playbook to the specific economics of hotels: direct bookings grown and ota dependence reduced; shoulder-season campaigns that fill the gaps; content that sells the stay before the guest arrives. Engagements start with a free social audit.
- 70cities served across the UK, USA & GCC
- 13services under one accountable senior team
- 5 daysfrom audit request to your 90-day action plan
- £0audit cost — the plan is yours to keep either way
Most agencies treat every client the same. But hotels face problems generic marketing can't touch — like ota commissions swallowing 15-25% of every booking. Our work with IHG Hotels & Resorts means we understand flagged standards, brand governance and the economics of direct bookings.
Google and Microsoft Ads built around buyer intent: granular keyword strategy, relentless negative-keyword hygiene and landing pages that convert the click. Applied to hotels, that means direct bookings grown and ota dependence reduced — and a partner who already knows where your margin hides.
Sound familiar?
- OTA commissions swallowing 15-25% of every booking
- Empty rooms in shoulder seasons
- A digital presence that undersells the property
- Competing with aggregators on your own brand name
What changes with us
- Direct bookings grown and OTA dependence reduced
- Shoulder-season campaigns that fill the gaps
- Content that sells the stay before the guest arrives
Deliverables
What's included
Keyword and competitor research
Campaign builds: Search, Shopping, Performance Max
Negative keyword sculpting and query mining
Ad copy testing and extension strategy
Conversion tracking and ROI reporting
Questions, answered honestly
How do you stop wasted spend?
Weekly search-query mining, aggressive negative keyword lists, geo and schedule refinement, and bid strategies tuned to conversion value rather than clicks.
How do you increase direct hotel bookings?
Defend your brand searches, retarget lookers with the property's best content, and give guests a reason to book direct — rate parity advantages, perks and a booking experience that feels as good as the lobby.
Do you work with independent hotels or groups?
Both. We've worked within global-flag brand standards (IHG) and with independents where we own the whole digital presence end to end.
What's the difference between PPC and paid social?
PPC captures existing demand — people actively searching for your service. Paid social creates demand. The strongest accounts run both, and we structure them to reinforce each other.
What budget do we need for PPC?
Enough to gather statistically meaningful data in your market — we'll tell you the honest number for your keywords and city after a free account review, and we'll tell you if PPC isn't the right first move.
What clients say
Held to our own numbers.
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“The audit alone told us more about our channels than the agency we'd been paying for a year. The 90-day plan was specific, honest and ours to keep — so working with them afterwards was the easiest decision we made.”
Founder, jewellery brand — London
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“Every month we get one number that matters and a plain-English explanation of what moved it. No vanity metrics, no jargon. Our social channels finally behave like a sales channel.”
Marketing Director, hospitality group — Dubai
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“They run our content, influencers and paid media as one plan instead of three invoices. The difference showed up in revenue within the first quarter.”
E-commerce lead, consumer product brand — New York
Free social audit
Start with your free social audit
A senior strategist will review your channels and send a prioritised 90-day action plan within five working days. No cost, no obligation — the plan is yours either way.
- Reviewed by senior strategists, not juniors
- Delivered within five working days
- Trusted by Mercedes-Benz, Amazon, Heineken & IHG