Influencer Marketing · Hotels
How hotels win with influencer marketing.
A global network of influential figures, all vetted, matched to your brand with a proven strategy to increase social footprint and ROI — from nano creators to household names.
Free senior-level audit · 90-day action plan in 5 working days · No cost, no obligation
Trusted by brands the world already knows
The Short Answer
Why do hotels need specialist influencer marketing?
Our work with IHG Hotels & Resorts means we understand flagged standards, brand governance and the economics of direct bookings. The Social Angels adapts its influencer marketing playbook to the specific economics of hotels: direct bookings grown and ota dependence reduced; shoulder-season campaigns that fill the gaps; content that sells the stay before the guest arrives. Engagements start with a free social audit.
- 70cities served across the UK, USA & GCC
- 13services under one accountable senior team
- 5 daysfrom audit request to your 90-day action plan
- £0audit cost — the plan is yours to keep either way
Our work with IHG Hotels & Resorts means we understand flagged standards, brand governance and the economics of direct bookings. So when hotels come to us for influencer marketing, they're not paying for us to learn their industry on their budget.
A global network of influential figures, all vetted, matched to your brand with a proven strategy to increase social footprint and ROI — from nano creators to household names. For hotels specifically, the goal is simple: direct bookings grown and ota dependence reduced, measured and reported every month.
Sound familiar?
- OTA commissions swallowing 15-25% of every booking
- Empty rooms in shoulder seasons
- A digital presence that undersells the property
- Competing with aggregators on your own brand name
What changes with us
- Direct bookings grown and OTA dependence reduced
- Shoulder-season campaigns that fill the gaps
- Content that sells the stay before the guest arrives
Deliverables
What's included
Creator identification, vetting and outreach
Campaign strategy, negotiation and contracting
Content approvals and brand-safety control
Whitelisting and paid amplification of winners
Full campaign reporting on reach, engagement and ROI
Questions, answered honestly
How do you increase direct hotel bookings?
Defend your brand searches, retarget lookers with the property's best content, and give guests a reason to book direct — rate parity advantages, perks and a booking experience that feels as good as the lobby.
Do you work with independent hotels or groups?
Both. We've worked within global-flag brand standards (IHG) and with independents where we own the whole digital presence end to end.
How is ROI measured?
Tracked links, discount codes, platform analytics and post-campaign reporting show exactly what each creator delivered in reach, engagement and conversions.
How do you choose the right influencers?
Every creator is vetted for genuine audience quality, engagement authenticity and brand fit before we ever propose them. We match on your buyer profile, not follower counts.
What budgets does influencer marketing need?
Campaigns scale from targeted nano and micro-creator activations to major ambassador programmes. We build the creator mix around your budget and goal rather than a fixed rate card.
What clients say
Held to our own numbers.
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“The audit alone told us more about our channels than the agency we'd been paying for a year. The 90-day plan was specific, honest and ours to keep — so working with them afterwards was the easiest decision we made.”
Founder, jewellery brand — London
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“Every month we get one number that matters and a plain-English explanation of what moved it. No vanity metrics, no jargon. Our social channels finally behave like a sales channel.”
Marketing Director, hospitality group — Dubai
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“They run our content, influencers and paid media as one plan instead of three invoices. The difference showed up in revenue within the first quarter.”
E-commerce lead, consumer product brand — New York
Free social audit
Start with your free social audit
A senior strategist will review your channels and send a prioritised 90-day action plan within five working days. No cost, no obligation — the plan is yours either way.
- Reviewed by senior strategists, not juniors
- Delivered within five working days
- Trusted by Mercedes-Benz, Amazon, Heineken & IHG