Free Social Audit · Hotels
Free Social Audit, tuned for hotels.
Senior strategists review your channels, content, ads and competitors — then hand you a prioritised action plan you can execute with or without us. Free, genuinely.
Free senior-level audit · 90-day action plan in 5 working days · No cost, no obligation
Trusted by brands the world already knows
The Short Answer
Why do hotels need specialist social media audit?
Our work with IHG Hotels & Resorts means we understand flagged standards, brand governance and the economics of direct bookings. The Social Angels adapts its social media audit playbook to the specific economics of hotels: direct bookings grown and ota dependence reduced; shoulder-season campaigns that fill the gaps; content that sells the stay before the guest arrives. Engagements start with a free social audit.
- 70cities served across the UK, USA & GCC
- 13services under one accountable senior team
- 5 daysfrom audit request to your 90-day action plan
- £0audit cost — the plan is yours to keep either way
Our work with IHG Hotels & Resorts means we understand flagged standards, brand governance and the economics of direct bookings. So when hotels come to us for social media audit, they're not paying for us to learn their industry on their budget.
Senior strategists review your channels, content, ads and competitors — then hand you a prioritised action plan you can execute with or without us. Free, genuinely. For hotels specifically, the goal is simple: direct bookings grown and ota dependence reduced, measured and reported every month.
Sound familiar?
- OTA commissions swallowing 15-25% of every booking
- Empty rooms in shoulder seasons
- A digital presence that undersells the property
- Competing with aggregators on your own brand name
What changes with us
- Direct bookings grown and OTA dependence reduced
- Shoulder-season campaigns that fill the gaps
- Content that sells the stay before the guest arrives
Deliverables
What's included
Channel-by-channel performance review
Competitor benchmark: where you're losing attention
Content and creative quality assessment
Quick wins you can implement immediately
A prioritised 90-day action plan
Questions, answered honestly
How do you increase direct hotel bookings?
Defend your brand searches, retarget lookers with the property's best content, and give guests a reason to book direct — rate parity advantages, perks and a booking experience that feels as good as the lobby.
Do you work with independent hotels or groups?
Both. We've worked within global-flag brand standards (IHG) and with independents where we own the whole digital presence end to end.
How long does it take?
You'll have the full audit and 90-day action plan within five working days of requesting it.
Is the social audit really free?
Yes — completely. It's how we start every relationship: we'd rather show you what we see than tell you what we'd do. The plan is yours to keep whether or not we work together.
What do you need from us?
Just your channel handles and ten minutes on your goals. No account access is needed for the initial audit.
What clients say
Held to our own numbers.
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“The audit alone told us more about our channels than the agency we'd been paying for a year. The 90-day plan was specific, honest and ours to keep — so working with them afterwards was the easiest decision we made.”
Founder, jewellery brand — London
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“Every month we get one number that matters and a plain-English explanation of what moved it. No vanity metrics, no jargon. Our social channels finally behave like a sales channel.”
Marketing Director, hospitality group — Dubai
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“They run our content, influencers and paid media as one plan instead of three invoices. The difference showed up in revenue within the first quarter.”
E-commerce lead, consumer product brand — New York
Free social audit
Start with your free social audit
A senior strategist will review your channels and send a prioritised 90-day action plan within five working days. No cost, no obligation — the plan is yours either way.
- Reviewed by senior strategists, not juniors
- Delivered within five working days
- Trusted by Mercedes-Benz, Amazon, Heineken & IHG